Cute baby animals bring visitors to zoos and aquariums. What happens when they grow up?
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One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral.
Just look at the multi-hour-long lines to see Moo Deng, a pygmy hippo in Thailand who has become an internet sensation following her July 2024 birth. The sassy animal is now a full-on brand, with Khao Kheow Open Zoo selling Moo Deng merchandise and even releasing a single “by” the hippo in multiple languages.
Meanwhile, Pesto — a baby king penguin who was eating more fish than his parents by the time he was a few weeks old — is also an online celebrity, with human stars like Olivia Rodrigo and Katy Perry stopping by to meet him.
But what happens when these cute animals become, well, less cute? The Sea Life Melbourne aquarium has already been planning for the next phase of Pesto’s life — and answering questions from the public about his changing appearance.
It’s normal for king penguins to lose their feathers by the time they’re about a year old and become confident swimmers. As a result, a spokesperson for the aquarium says, guests have started asking why Pesto looks different — or why they can’t find him at all.
“We are getting a few guests thinking we have moved him off display completely,” says the spokesperson. “Most of the team’s time is spent pointing him out to guests because he looks so different now.”
The bottom line is that cute baby animals make money.
Admission tickets are only the beginning. Many zoos and aquariums offer special “behind the scenes” or “zookeeper for a day” packages at much higher prices. At Sea Life Melbourne, standard entry tickets for adults start at $51, while the Penguin Passport — which include a 45-minute tour of the birds’ area and a look at how their food is prepared — is $199.
The real jackpot, though, is merchandise. Stuffed animals, T-shirts, fridge magnets, keychains, kids’ books and other branded products are a major way for zoos and aquariums to make money.
Trailer trucks queue to cross into the United States at the Otay Mesa Port of Entry, in Tijuana, Mexico, November 27, 2024. Jorge Duenes/Reuters
New York
CNN
—
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Since President Donald Trump won the election in November, businesses across the globe have been bracing for higher tariffs — a key Day One promise the president made.
But over a week into his presidency, Trump has yet to enact any new tariffs.
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That could change, come 11:59 p.m. ET on Saturday — the deadline Trump set for when he says he will slap 25% tariffs on all Mexican and Canadian goods and a 10% tariff on all Chinese goods.
The tariffs, he said, will be imposed as a way of punishing the three nations, which Trump claims are responsible for helping people enter the country illegally and supplying fentanyl consumed in the US.
Speaking to reporters from the Oval Office on Thursday, Trump said he meant business, especially with his tariff threats on Mexico and Canada. White House Press Secretary Karoline Leavitt also confirmed on Friday that Trump will levy the 10% tariff on China on Saturday.
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Should these threats be believed? Yes and no, said Trump’s former Commerce Secretary Wilbur Ross.
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The threat of blanket tariffs is likely being overstated, Ross said in an interview with CNN. “There probably will be exclusions, because there are some goods that just are not made here, will not be made here, and therefore, there’s no particular point putting tariffs on.”
Ross, who was one of a handful of initial cabinet members in Trump’s first administration who kept their position for the entire four-year term, said he advocated for such exclusions when he advised Trump on tariff policies.
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Cute baby animals bring visitors to zoos and aquariums. What happens when they grow up?
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One of the best things that can happen to a zoo or aquarium is for one of their resident animals to go viral.
Just look at the multi-hour-long lines to see Moo Deng, a pygmy hippo in Thailand who has become an internet sensation following her July 2024 birth. The sassy animal is now a full-on brand, with Khao Kheow Open Zoo selling Moo Deng merchandise and even releasing a single “by” the hippo in multiple languages.
Meanwhile, Pesto — a baby king penguin who was eating more fish than his parents by the time he was a few weeks old — is also an online celebrity, with human stars like Olivia Rodrigo and Katy Perry stopping by to meet him.
But what happens when these cute animals become, well, less cute? The Sea Life Melbourne aquarium has already been planning for the next phase of Pesto’s life — and answering questions from the public about his changing appearance.
It’s normal for king penguins to lose their feathers by the time they’re about a year old and become confident swimmers. As a result, a spokesperson for the aquarium says, guests have started asking why Pesto looks different — or why they can’t find him at all.
“We are getting a few guests thinking we have moved him off display completely,” says the spokesperson. “Most of the team’s time is spent pointing him out to guests because he looks so different now.”
The bottom line is that cute baby animals make money.
Admission tickets are only the beginning. Many zoos and aquariums offer special “behind the scenes” or “zookeeper for a day” packages at much higher prices. At Sea Life Melbourne, standard entry tickets for adults start at $51, while the Penguin Passport — which include a 45-minute tour of the birds’ area and a look at how their food is prepared — is $199.
The real jackpot, though, is merchandise. Stuffed animals, T-shirts, fridge magnets, keychains, kids’ books and other branded products are a major way for zoos and aquariums to make money.
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Trailer trucks queue to cross into the United States at the Otay Mesa Port of Entry, in Tijuana, Mexico, November 27, 2024. Jorge Duenes/Reuters
New York
CNN
—
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Since President Donald Trump won the election in November, businesses across the globe have been bracing for higher tariffs — a key Day One promise the president made.
But over a week into his presidency, Trump has yet to enact any new tariffs.
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That could change, come 11:59 p.m. ET on Saturday — the deadline Trump set for when he says he will slap 25% tariffs on all Mexican and Canadian goods and a 10% tariff on all Chinese goods.
The tariffs, he said, will be imposed as a way of punishing the three nations, which Trump claims are responsible for helping people enter the country illegally and supplying fentanyl consumed in the US.
Speaking to reporters from the Oval Office on Thursday, Trump said he meant business, especially with his tariff threats on Mexico and Canada. White House Press Secretary Karoline Leavitt also confirmed on Friday that Trump will levy the 10% tariff on China on Saturday.
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Should these threats be believed? Yes and no, said Trump’s former Commerce Secretary Wilbur Ross.
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The threat of blanket tariffs is likely being overstated, Ross said in an interview with CNN. “There probably will be exclusions, because there are some goods that just are not made here, will not be made here, and therefore, there’s no particular point putting tariffs on.”
Ross, who was one of a handful of initial cabinet members in Trump’s first administration who kept their position for the entire four-year term, said he advocated for such exclusions when he advised Trump on tariff policies.
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